Where is growth being left behind?

A First Move is a bounded diagnosis and implementation engagement at a fixed price of €2,490 excl. VAT. We evidence the most important constraint in Search, AI Search or paid acquisition, implement exactly one matching change, then document the before and after state.

Verification of the finding, prioritisation of one First Move, a short kickoff, implementation of the bounded change, QA with one approval loop, the measurement setup, an evidence record and a follow-up after the measurement window. What you end up with is a shipped change with documented proof.

The check shows the observation, one or two pieces of evidence for it, plus impact and confidence. It shows no target pages, no implementation plan and no measurement hypothesis. A short public check spots a pattern; it does not yet know the cause. Verification and implementation belong to the paid First Move.

You send a binding request at the fixed price of €2,490 excl. VAT. We verify the finding, confirm the scope to you in writing, then invoice. No payment happens on the page itself.

Plenty of individual problems surface quickly with tools or with AI today. The hard part is prioritisation: which finding carries commercial weight, which one is technical noise and which change should ship first. First Move ties that selection to the actual implementation and to a measurement afterwards. If your team already covers prioritisation and implementation, you do not need us for it.

In the first step only publicly readable signals: reachability and status codes, robots.txt, sitemap, indexability, canonical behaviour, page templates, heading structure, internal linking, topical overlap, structured data, entity signals and answer structure. For paid acquisition we add the publicly visible measurement and consent signals plus the structure of the landing page. Anything deeper needs access and happens after you commission the work.

Yes. Paid acquisition is one diagnostic path of the same product at the same fixed price. The paid path runs in two stages: first the public pre-check without account access, then, once a public signal exists, read-only access to the Google Ads account for the account layer.

No. The first signal comes entirely from publicly available data. We need access for verification and implementation, so after the request.

No. There is no write access and no campaign change before purchase. For the full paid finding we need read-only access: read, never change, revocable at any time.

5–7 business days after full access. Your effort stays at a maximum of 15 minutes for access and approval. Delivery starts once access is complete and the approval path is clear. If the necessary access is not provided within 14 days, the work pauses. A delay caused on your side does not create a refund claim from that delay.

Before implementation we define the metric and its baseline, then document what moves across 4 to 8 weeks using the same measurement logic. We also name what the data does carry. We guarantee no position and no revenue outcome.

Then we say so. A generic checklist item never gets declared a constraint here just to put a result on the screen. The public check only sees a slice: Search Console, analytics and the Google Ads account stay invisible from outside. You can request a First Move without a public signal for that reason. We then read the situation with the necessary access and say, before implementation, whether a bounded Move holds.

If the confirmed First Move turns out not to be implementable after verification, you choose: an equivalent replacement Move or a 100% refund.

30 days. Processing runs in France inside the EU. We store only what the work requires.

Delivery starts once access is complete and the approval path is clear. If the necessary access is missing after 14 days, the work pauses until it arrives. A delay created that way does not establish a refund claim from that delay.