AUDIT · THE STARTING POINT
AI visibility audit: find where your brand drops out of AI answers
Before we build, we find the gap. The audit shows where your brand appears in Google and AI systems, and where it is missing.
What is an AI visibility audit?
An AI visibility audit is a structured analysis of how visible and quotable a brand is in classic search and in AI answer systems. It checks five layers (crawl, entity, citation, trust and conversion) and delivers a clear map of where visibility breaks, plus a prioritized roadmap. It is meant as a diagnosis, with no sales pitch attached.
WHO IT IS FOR
Who this page is for
The audit is the right starting point if:
- you want to know whether AI systems know your brand and mention it
- you rank in classic search but are missing from AI answers
- you need clarity on your visibility gaps before a relaunch
- you want a well-founded roadmap instead of a gut feeling
THE PROBLEM
Most brands don't know where they drop out of answers.
They see their rankings. They don't see the answer features that increasingly sit above the results and shape how buyers prepare a purchase.
The audit makes this hidden layer visible: where you are read, where you are cited, where you are ignored, and which levers change that fastest.
WHAT SEESZN DOES
The audit reads five layers:
- Crawl
- We check whether machines can move through your structure, looking at index routes, depth, dead ends and orphan pages.
- Entity
- We check whether machines know who you are, looking at your canonical record, naming and corroboration.
- Citation
- We check whether answers cite you, looking at fan-out coverage, source surfaces and gaps.
- Trust
- We check whether your site reads as credible, looking at speed, clarity and evidence design.
- Conversion
- We check whether retrieval turns into revenue, looking at the path from answer to action and the evidence on your landing pages.
THE PROCESS
How we work
- 01
Intake
You send us your site. A domain is enough to start.
- 02
Scan
We read it in search and AI systems: structure, entities, citations, trust, conversion.
- 03
Reading
You get the leak map, which shows where visibility breaks and why, in plain language.
- 04
Roadmap
The most important levers, in order. Whether we implement them together is a separate decision.
FAQ
Frequently asked questions
- How much does an AI visibility audit cost?
- The scope depends on the size and complexity of the brand. Getting started is deliberately easy: a domain and an email address are enough. We agree on the exact scope openly before we start, with no hidden retainer commitment.
- What do I get at the end?
- A clear leak map (where visibility breaks and why) and a prioritized roadmap of the most effective levers. Everything is written in plain language. You get a diagnosis, without a pitch deck.
- Do I have to work with SEESZN afterwards?
- No. The audit stands on its own. Whether we work together on implementation is a separate decision.
- How long does the audit take?
- Usually a few working days after intake, depending on the size and complexity of the site.